Weird Fish says 39% of its sales now take place online, following the introduction of a new website.
The clothing brand has published figures showing that ecommerce sales grew by 45% in the first four months of 2015. The rise came shortly after a new website was unveiled last November.
Like-for-like retail sales, excluding digital sales, rose by 8.3% over the same period.
The news comes as the company opens its 12th store, in York.
Managing director John Stockton (pictured) said the sales rise also came as its latest range of proudcts in mens and womenswear proved very successful.
“We are very excited to be opening a new store in York, where we already have many customers and, combined with our new website, which launched in November, reflect the continued growth and success of the Weird Fish brand,” he said.
Weird Fish, founded in 1993, now turns over £14m a year. As well as trading through stores and a website, it also sells through wholesale stockists in the UK and Europe.
