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What does Christmas multichannel trading say about the industry?

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In today’s InternetRetailing newsletter we’re focusing once more on Christmas trading through complementary stories that assess both how Christmas online trade rose this week to unprecedented – and possibly unexpected – levels, and how logistics businesses are managing deliveries in the light of that demand.

We’re taking such an interest not only because it’s that time of year, but because how the business evolves for and at Christmas seems to say such a lot about how demand will evolve over the year ahead. Logistics companies, for example, ramped up their distribution networks ahead of peak this year, but demand seems to have overtaken their planning. Meanwhile, footfall figures from the BRC today suggest a changing shape to Christmas shopping, with fewer visits to the high street as more buy online to collect whenever’s convenient.

But it’s not all about Christmas, and today we also report on updates this week from retailers including SuperGroup, Sports Direct, N Brown Group, Moss Bros and Ocado – the latter reporting turnover passing the £1bn milestone for the first time.

Today’s guest comment comes from Laurent Doggett of Accordance VAT, who considers the tax and other issues that retailers must consider as they sell overseas.

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