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Customer Data Platforms

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Customer Data Platforms
Customer Data Platforms

Creating and leveraging a persistent customer view

In this whitepaper, produced in partnership with Redeye, you will learn what CDP is and the components from which it is assembled, where its business case lies, how to measure its success and scope out ROI, what it means in terms of the skills your company needs and how CDP and AI work together going forward.

Featuring case studies on the strategies of John Greed Jewellery & Travis Perkins.

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