Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
You are in: > Home > Research > Whitepapers

Customer Experience Analytics: action at the pace of the digital consumer

Linked InTwitterFacebookeCard
Customer Experience Analytics action at the pace of the digital consumer
Customer Experience Analytics action at the pace of the digital consumer

Data analytics has moved on. Today it’s redefined as customer experience analytics – that is the ability to understand the customer journey at every single touchpoint and across every device to truly understand what makes them tick and, more importantly, what might make them spend.

Within this whitepaper, we discuss:

  • Full results and conclusions from our recent industry survey on what online retailers are currently doing, the challenges they face, and their satisfaction with current practices
  • Adopting customer analytics as a separate activity vs whole business adoption
  • How to approach understanding customer demand
  • Case studies and opinions from retailers such as Carphone Warehouse, Ernsting’s Family, Celtic & Co, Marks & Spencer, Halpa-Halli and Performance Bicycle
  • Five key next steps for retailers to focus on
  • Useful glossary of key terms
  • And more


We share a very honest and real view of what retailers large and small are doing in this area and we also outline key actions you can take now, as well as looking at what you should be doing to embrace the new opportunity of customer experience analytics in the future too.

If you are looking to better understand and keep ahead of what your customers want from you when it comes to the full customer experience, then this whitepaper is simply a must-read.

Linked InTwitterFacebookeCard

To access this content you must be a Full Member

Please register as a member to get access to our content.

You are currently viewing this as a Guest

Already a member? Log in here


Register

By registering for an account you agree to our Terms & Conditions and
Privacy Policy

To access this content you must be a Full Member

Please register as a member to get access to our content.

You are currently viewing this as a Guest

Already a member? Log in here


Register

By registering for an account you agree to our Terms & Conditions and
Privacy Policy

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Retail X
Primary research data & analysis is provided to InternetRetailing under licence by RetailX.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter