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Going native: How and why native advertising is the future for marketers in 2018 and beyond

Customers are more demanding. They expect a seamless experience across multiple channels and are resistant to established, intrusive advertising formats. So, retailers need to adapt business models to be in line with rapid innovation and market dynamics.

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Going native: How and why native advertising is the future for marketers in 2018 and beyond
Going native: How and why native advertising is the future for marketers in 2018 and beyond

In this whitepaper, produced in partnership with Kenshoo, we explore the rise of native advertising and look at whether advertisers are ready for the shift.

Included in this whitepaper:

  • Results from a survey of more than 80 retailers
  • The rise of native advertising
  • The Amazon factor: How Amazon presents a huge opportunity for brands
  • Four areas for improvement
When you download this, we may share your data with Kenshoo in line with our Privacy Policy, and through carefully-evaluated legitimate interest.
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