Marketplaces are becoming increasingly important to the way that consumers shop.
They are no longer the ’bargain basement’, or ’virtual flea markets’ of old: they are a virtual part of the ecommerce paradigm.
As many as 40% of online sales likely to be made on a marketplace by 2020, according to the Ecommerce Foundation – in some instances that level has already been hit.
This fundamental shift provides both a challenge and an opportunity to established retailers and brands and those that tackle it now will be getting in on the ground floor of a revolution in etail.
In this whitepaper, produced in partnership with Volo, we look at what is to be gained by using marketplaces, as well as showing how to actually go about making it happen.
You will discover:
Plus, you will read insightful case studies of Celtic & Co (Amazon + niche marketplaces), Custom Controllers (Game Marketplace), Ann Summers (overseas expansion via Bay), BMW (eBay branded store) and Superdry (eBay branded store).