Shopping has radically changed in the past five years. Consumers will pick up a phone, go on a desktop, visit a mall, or seek out an independent shop based on word of mouth, shop offers and ideas from their social media feed and even buy things direct from the TV.
The answer is mobile. Not only do mobile-only business cases have their own merit, but there is also a wide acceptance for using mobile as the ‘enabling glue’ between projects, strands and channels. Mobile is is also where consumers increasingly shop.
Through a combination of market insight, expert analysis, best practice advice and case studies, this whitepaper will help you take full advantage of mobile for your business, and make informed choices about your digital investment.