Shopping has radically changed in the past five years. Consumers will pick up a phone, go on a desktop, visit a mall, or seek out an independent shop based on word of mouth, shop offers and ideas from their social media feed and even buy things direct from the TV.
This changes how retailers should think about technology and how they select the technology that they invest in. But which technologies are going to deliver the best ROI per pound invested – and rapidly enough before the technology world moves on again?
The answer is mobile. Not only do mobile-only business cases have their own merit, but there is also a wide acceptance for using mobile as the ‘enabling glue’ between projects, strands and channels. Mobile is is also where consumers increasingly shop.
Through a combination of market insight, expert analysis, best practice advice and case studies, this whitepaper will help you take full advantage of mobile for your business, and make informed choices about your digital investment.