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Personalisation 101: a C-level Playbook

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Personalisation 101: a C-level Playbook
Personalisation 101: a C-level Playbook

Personalisation has become an overused term in recent years, as retailers seek to deliver the very best to their consumers. Outside niche markets, such as luxury retail, for many businesses the idea of true, effective personalisation is a conflict between cost, capability and aspiration.

However, innovations in digital technology now allow ecommerce retailers to blend retail instincts with performance data, behavioural analysis and magic algorithms to deliver the right thing to the right customer, each and every time at the right price.

In this whitepaper, alongside our partner Ometria, we look at the current state of the art in personalisation and consider the benefits to both retailers and the customer.

We look at how to make the business case; how to measure effectiveness; how to mobilise your business around such a strategy and the importance of managing cross system, cross team and cross channels to enable personalisation with the greatest effect.

We also look at how to stand out from the crowd– delivering the wow factor that enables you to differentiate yourselves, and finally a glossary of the terms you might hear at a higher level of discussion at the end of the report.

Plus, we draw conclusions from our exclusive survey, examining how retailers really feel, and aim to give you a better feel of how personalisation may benefit your business too.

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