For some, digital transformation stems from the IT department and is built around technology. For others it is anchored in the customer experience and customer journey. In reality digital transformation is both of these and more besides.
InternetRetailing’s new ebook - “Redefining Planning for Peak - How Digital Performance Management holds the key” - provides expertly-developed insight into what it takes to appease modern retail customers, to give them the experience they’re expecting, and to make sure you’re tracking and tweaking their journey effectively.
In this ebook, supported by our partner SOASTA, you will receive;