The Digital Commerce Infrastructure
Shoppers today are impatient and demanding. They expect the same digital interactions they experience on their tablets and mobiles to be available on the websites and stores they visit, which can be challenging for established retailers trading in an omnichannel world.
In this whitepaper we look at some of the digital transformation models companies are developing in order to create a flexible infrastructure that can cope with both legacy applications, assorted data centres and numerous cloud service providers.
Included in this whitepaper:
- Moving to a digital world: The need for retailers to offer the fast and flexible digital services that customers increasingly expect
- Meeting digital expectations - How Hong Kong retailer Wing On transformed their ageing IT system and legacy applications enabling them to adapt to new technologies, including new and emerging IoT. developments
- Technology at the edge: How the boundaries between the physical and digital continue to blur as we move towards a more connected world - DFS and IKEA have developed apps that enable shoppers to incorporate images into a screen shot of their own room settings
- Delivering customer benefits from the cloud: How the Co-Op drove business forward through the creation of a "data centre in the cloud" overcoming previous challenges and creating further benefits for customers
, and through carefully-evaluated legitimate interest.