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The direct-to-consumer challenge

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The direct-to-consumer challenge
The direct-to-consumer challenge

The changing competitive landscape for retailers and for brands selling direct

This whitepaper, compiled by InternetRetailing in partnership with PA Consulting Group, investigates how retailers are considering an approach that puts customers at the centre of all they do. In doing so, we consider issues around data, company culture and technology.

We explore the following questions:

  • How will the relationship between retailers and brands change?
  • How will consumer behaviour change in the years ahead?
  • Who gets access to consumer data?
  • What kinds of new partnerships can retailers and brands build?

Featuring case studies on the strategies of Pink Boutique and PetsPyjamas.

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Primary research data & analysis is provided to InternetRetailing under licence by RetailX.

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