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UGC: The Art of Social Marketing

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UGC The Art of Social Marketing
UGC The Art of Social Marketing

For retailers, UGC is rapidly becoming a key component of their marketing campaigns as it offers a number of advantages over traditional marketing. In this whitepaper, produced in partnership with Oracle + Bronto, we explore the impact UGC has on retail marketing.

Included in this whitepaper:

  • What is UGC?
  • How to collect UGC
  • How to curate UGC
  • How to implement it into your marketing strategy
  • Some examples of great UGC campaigns, including Calvin Klein, Aerie, BMW and Starbucks
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