UGC The Art of Social Marketing
For retailers, UGC is rapidly becoming a key component of their marketing campaigns as it offers a number of advantages over traditional marketing. In this whitepaper, produced in partnership with Oracle + Bronto, we explore the impact UGC has on retail marketing.
Included in this whitepaper:
- What is UGC?
- How to collect UGC
- How to curate UGC
- How to implement it into your marketing strategy
- Some examples of great UGC campaigns, including Calvin Klein, Aerie, BMW and Starbucks
, and through carefully-evaluated legitimate interest.