The disruptions caused by Covid-19 have produced clear winners and losers. The bestperforming retailers have been able to maintain high standards of delivery accuracy and service while also adapting quickly to change.
In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.