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Zalando launches dedicated flash sales site in the UK

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UK shoppers can now tap into daily flash sales from Zalando through its new Zalando Lounge members-only shopping community.

The shoes-to-fashion pureplay has already introduced the Zalando Lounge platform in nine European markets including Germany. As of this week, UK customers can sign up for the site to access a range between three and five time-limited promotions each day, offering discounts of up to 75% from brands that are among the 2,500 stocked by Zalando.

“ Zalando Lounge now completes the offer for our British customers, giving them the opportunity of shopping exclusive brands with highly reduced prices,” said Martin Rost, VP Zalando Lounge.

“While we will keep our focus on offering the latest trends and products on the Zalando shop, we will also give our customers the chance to access the exclusive and unique promotions only available at Zalando Lounge.”

All Zalando customers can access Zalando Lounge using their Zalando user account while new users can register for free.

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