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60% of UK consumers now order their groceries online, new study finds


60% of UK consumers now order at least some of their groceries online, and 16% do most of their food shopping via the internet, according to a new survey from Spryker.
The biggest share comes from 35–44-year-olds who spend more than a third of their grocery budgets online. However, those over 55 are the most likely to shop exclusively online.

The survey of 2,500 consumers also showed that 80% of consumers would shop online more if the experience was better. However, within two years more than a quarter (28%) said that they expect to do most of their grocery shopping online.

When it comes to getting their goods 23% preferred home delivery as opposed to 7% who preferred instore pick-up.

“With the cost-of-living crisis shrinking consumer budgets, customers are increasingly looking for the best deals – both online and in-store,” said Boris Lokschin, co-Founder and CEO of Spryker.

When it comes to brand recognition, 77% of those surveyed recognised Uber Eats, putting it on an equal footing with Just Eat. Deliveroo followed in third place with 74%.

However, despite considerable investment in the UK market, Amazon was only identified by 63% as an online grocery provider. Looking at newer challenger brands, Gorillas and Getir were recognised by 17% and 21% respectively, whilst other on-demand providers (Zapp, GoPuff, Jiffy, Weezy) fell between 5% and 15%.

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