Strategy and Innovation

Focuses on how retailers can stand out from the competition in an ever-changing multichannel retail market.
An omnichannel business model has helped Wickes to expand quickly in recent years. Image courtesy of Wickes
31 Jan 2023
Wickes saw double-digital sales growth as more customers opted for the retailer to ‘do it for me’ (DIFM) rather than ‘do it yourself’ (DIY) in the final quarter of its finanancial year. The...
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