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Adobe: Digital commerce innovation in the health, beauty and wellness industry

How digital commerce is allowing the sector to excel in times of change

Digital transformation has impacted many sectors and seen significant change in how businesses operate and what they can offer.

While some sectors are leaders, others have been slower to adopt and there is still much to be done.

In this white paper, produced in partnership with Adobe Commerce, we take a deeper dive into the opportunities within health, pharma, personal care and beauty to see how digital can help retailers, brands and businesses in these sectors enhance their offers and the customer experience.

We examine the need for change and the impact of the pandemic in particular on accelerating the move to digital, despite these sectors being amongst the most reliant on face-to-face contact and informed consultations in the past.

We also consider the ability of digital to transform the supply chain, allowing for better planning, efficiency and traceability through maximising digital opportunities plus we look at how organisations in these sectors are using digital commerce principles and benefits to drive further growth.

This white paper also includes an in-depth case study with the Department of Health and Social Care on its project to digitalise the supply of PPE and associated stock during the pandemic, and how having a stable platform at the heart was critical.

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