Global Homeware Sector Report 2025

February 2025
Sponsored by
What's inside
Setting the scene: Inside the global homeware market
Retailer interview: SharkNinja’s growth story from its CCO
Virtual reality: Explore the AI, AR and VR homeware tools
Top50 list: Naming the homeware companies with the highest web traffic
Report Summary

The global homeware market is predicted to reach $145bn this year, as consumers make the most of their living spaces. Improving economic conditions and smart home technologies have also provided a boost to this market.

Harnessing ConsumerX research and RetailX retailer rankings, this Global Homeware 2025 report investigates how a sector once heavily reliant on bricks-and-mortar stores has transformed into a multichannel market.

Inside the report:

  • The Top50 List showcases the variety of brands and retailers in the home decor and furniture sectors.
  • ConsumerX research explores why homeware shoppers are heading online for not only research but also delivery to their front door.
  • Channels are covered in detail, as homeware retailers and brands blend the service of bricks-and-mortar sites with advanced technology to ensure a connected customer experience.
  • Retailer interview Neil Shah, Chief Commercial Officer of SharkNinja explains why consumer-led storytelling was key to its 606% jump in net income in 2024.
  • Virtual reality looks at the AI, AR and VR homeware tools, and how increasingly digital consumers are adopting advanced technologies
  • Sustainability is important to homeware consumers with nearly 20% of shoppers purchasing second-hand or refurbished homeware products in the past 12-months. Leading retailers are reacting, with a look at their green initiatives.

Company Profiles

Our analysis of the global homeware sector is illustrated with company profiles showcasing the approaches being taken by six retailers from Brazil, France, Sweden, the UK and the United States. Each profile has a different focus, from brand transformations to celebrating craftsmanship.

  • DFS
  • Ikea
  • Maison du Monde
  • Mod-Lighting
  • Ortobom
  • Room & Board
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