In the current retail landscape, consumers have a plethora of options, engaging with brands across physical stores, D2C websites, marketplaces, and social media. To thrive in this competitive environment, retailers are prioritising personalised online experiences and consistent content to build and maintain customer relationships.
This white paper, drawing upon Contentful’s expertise and ConsumerX data, explores the significance of customer engagement and personalised content in driving conversions. Additionally, it examines how AI tools are simplifying this process and offers insights into building a highly adaptable ecommerce platform.
Inside the report
- The digital retail landscape – Harnessing ConsumerX research, this white paper looks at what tech-savvy shoppers expect from their ecommerce experience
- Tailored digital experience – This feature explores the critical role of targeted, personalised content in driving customer engagement and conversions. Additionally, it examines how AI tools are being leveraged to streamline the personalisation process
- Composable commerce – How can retailers and brands efficiently manage and distribute content across all digital platforms, using a single source to update and reuse information
- Unified commerce – ConsumerX research shows 26% of shoppers still prefer to shop in-store, with 77% ordering online but collecting in a physical store. Covering the whole retail ecosystem, this section will feature insight from Contentful on the seamless integration of all sales channels
- Actionable strategies for 2025 and beyond – In the competitive digital retail landscape of 2025, businesses must prioritise content optimisation and a personalised customer experience to stand out. Important steps to consider for this year and the future
Company Profiles
This white paper features three full length profiles, with two additional brand snap shots, including:
Bang & Olufsen
Costa Coffee
Moonpig
Pets Deli
Swarovski Optik
