Ensuring repeat sales from consumers under pressure
Retailers under pressure In the current climate winning customer spend is harder than ever. Consumer finances are stretched as the cost-of-living crisis, soaring inflation and record energy bills are hitting hard.
It’s not easy for retailers either.
As well as a consumer wary to spend, retailers are also suffering the impact of rising prices, as well as the continued after-effects of Covid and other external factors impacting supply chains and consumer confidence, such as the war in Ukraine and skills shortages.
For many retail leaders, this will be one of the hardest times they’ve had to navigate their businesses through with inflation, recessionary and supply chain challenges all creating a perfect storm that means their battle to win true customer loyalty will be harder than ever.
Download this whitepaper produced in cooperation with Adobe in which we look at how retailers can build a more sustained customer loyalty rather than just relying on cost-cutting and price promotion measures that their businesses simply might not be able to afford.
The report uses a snapshot of current consumer thinking around the role of customer loyalty, with more than 1000 UK consumers surveyed on how retailers communicate to them and how likely they are to stray.
The whitepaper interview experts in the sector on the measures that retailers can be taking to build loyalty and highlight what retailers are doing, including furniture retailer Cox & Cox and lifestyle retailer Oliver Bonas, as well as high-end luxury brand Asprey.
The report looks in-depth at three main levers for success – data, the digital experience and the customer journey bringing in the views of the consumer once again to understand how you can best win their spend in a downturn.
