Frontline

Amanda Vlietstra

Recent Articles

Shopify brings pay-on-conversion Shop Campaigns to UK retailers

Marketing |
23 Jul 2026
Shopify has expanded Shop Campaigns into the UK market – helping British retailers acquire new customers while only paying for the acquisition when the customer converts.

OpenAI ‘rogue’ AI incident raises trust questions for the future of agentic commerce

AI |
23 Jul 2026
OpenAI says that one of its advanced AI agent systems effectively hacked another company during a testing exercise.

The subscription tipping point: how much more will subscribers pay?

Brands |
22 Jul 2026
Apple has become the latest subscription giant to push through a price rise, increasing the cost of Apple Music and several Apple One bundles.

Zilch and Rezolve Ai partnership gives retailers new route to shoppers and stronger marketing insights

Technology |
22 Jul 2026
Retailers are set to gain access to new customer acquisition, targeting and measurement capabilities through a partnership between payments platform Zilch and AI-powered commerce...

Wickes builds momentum in H1 despite a challenging consumer backdrop

Performance |
21 Jul 2026
Wickes has reported revenue growth of 2.3% for the second quarter of 2026, supported by continued volume growth across the business.
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