Click and collect provider Doddle has seen a 115% uplift in Black Friday parcel volumes, the company says. Volumes on Saturday 24th and Sunday 25th were up 216% on the week before as a result of the Black Friday effect, compared to 101% last year.
Volumes from the Monday before Black Friday to the Sunday immediately following it were up 76% on the week before, said Doddle. In 2017 volumes from the Monday before Black Friday to the Sunday immediately after increased by 50% and in 2016 by 42% (significantly less than the 76% this year).
Tim Robinson, CEO of Doddle said: “Impressive year on year parcel volume growth shows that price conscious consumers have responded well to the prolonged Black Friday shopping trend overall. But retailers will have a harder time than ever in future years capturing shoppers’ imagination and sustaining it through such a prolonged sales season. The shift will have to move from price only to price plus experience to create true differentiation,” he said.
Image credit: Doddle
