Homewares retailer Dunelm has reported sales growth of 4.5%, with total sales increasing to £872mn, as it sees 36% of total sales generated through digital channels.
In its interim results for the 26 weeks ending 30 December 2023, Dunelm recorded 4.2% growth in active customers, alongside increased transaction frequency. It also opened four new stores, bringing its total to 183.
Nick Wilkinson, chief executive officer, Dunelm, said: “In the past six months we have kept our customers front of mind, ensuring our broad offer has value at its core whilst also expanding our ranges, introducing new styles, and improving the experience across our store and digital channels.
“This has been particularly important in a more difficult trading environment and has resulted in another strong sales performance combined with market share gains. Despite ongoing pressures on consumers, we are encouraged by the wide variety of new customers shopping with Dunelm, and existing shoppers also coming back more frequently. Alongside the positive sales performance we have delivered a very strong gross margin, which is testament to our tight operational control and the inherent strength of our business model.
“As we move towards Spring and customers look to freshen up their homes, our specialist proposition continues to resonate strongly and, in a dynamic retail environment, we are relentlessly focused on evolving and investing in our business to ensure we remain relevant to further increase our broad appeal. We have never been more excited about our future as we build trust in our offer and identity as the Home of Homes.”
Dunelm is ranked Leading in the RetailX UK Top500 2023 report. An exclusive company profile looks at how the homeware retailer invested heavily in multichannel services, a strategy that began before the Covid-19 pandemic but was further developed during trading restrictions.
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