It was a strong end to 2024 for sportswear giant Adidas, with Q4 results seeing revenues increasing by 19%, and the company’s revenues hitting €5.9bn (2023: €4.8bn).
Adidas’ gross margin increased 5.2% points to 49.8%, with operating profit reaching €57mn in the quarter.
Bjørn Gulden, Adidas CEO, said: “I am very pleased the way the fourth quarter and the full year developed for us at Adidas. We clearly see that consumers’ and retailers’ interest in our products is growing across both Lifestyle and Performance. Strong growth across all regions and divisions proves the good job our teams are doing across regions and functions.
“We grew double-digit in 2024 and improved our operating profit for the year by more than €1bn to €1.337bn. So although we are not yet where we want to be long term, I am very happy with this development which was much better than we had expected.
“We also feel good about the future, and we see potential to increase our market share in all markets. There is a lot of macroeconomic uncertainty right now, but we clearly have the goal to again grow double-digit with the adidas brand and use that growth to continue to improve our operating profit and make further progress towards our 10% margin target.”
A company profile in the Germany 360° report looks at how Adidas has grown to become a global company since launching in Germany in 1949.
Read the full Adidas profile in the Germany 360° report, it is one of eight profiles with Douglas, Hornbach, Lidl, Otto, Rewe, Rossmann and Zalando also covered.
The RetailX Germany 360° offers practical guide to retailers selling in Germany from within the market or outside – or those looking for the opportunities within a new market.
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