Ekow Mensah, VP Retail Media at Secret Sales joins Colin Lewis to cover the necessity of aligning retail media strategy with a company’s overall trade and product teams, rather than operating in isolation, likening it to building a “second business within the business”.
Mensah shares his extensive experience, including launching eBay’s international sponsored advertising product, and details the strategic approach to building a retail media business at Secret Sales, an off-price fashion and beauty marketplace.
A key focus is the importance of understanding seller needs, differentiating communication based on whether you’re dealing with large brands or smaller owner-operators, and crucially, analysing data to demonstrate the tangible impact of advertising on GMV (Gross Merchandise Volume) and margin contribution. Mensah also highlights the significance of seasonality.
Coming soon on Spotify
Behind the microphones:
Ekow Mensah, VP Retail Media at Secret Sales
https://www.linkedin.com/in/eksmensah/
Click here to listen on Spotify
Behind the microphones:
Paul Stafford, Head of Retail Media at Superdrug
https://www.linkedin.com/in/pauljstafford/
Colin Lewis, Editor-in-Chief of Retail Media at InternetRetailing
https://www.linkedin.com/in/colinlewis
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