Frasers Group has added UK online tech retailer ebuyer to its house of brands after buying the company from administrators FRP in a pre-pack agreement. ebuyer entered administration on 11 August. Its landlord, Urban Logistics Acquisitions 6, filed a winding-up petition over unpaid rent last week and the business had suffered declining sales for some time.
Customers were yesterday being redirected to Studio, another retailer owned by the Frasers Group, but as of today the ebuyer name is back although the product range has widened. The new ebuyer website offers a range of computers, gaming, TV and audio and home electrical products.
An existing partnership
In May, Frasers Group Financial Services, the independent financial services arm of Frasers Group, announced that it had expanded its credit and loyalty offering to ebuyer. Its Frasers Plus credit payment account rewards customers for their spending across the Frasers Group portfolio and partner networks with a variety of payment options, including interest-free and longer-term payment plans, managed through the Frasers Plus app. The service was already available across the Frasers Group, including Sports Direct and 14 partner retailers, including Myprotein, Marks Electrical, and Hornby Hobbies.
Rich Marsden, CEO of ebuyer, said at the time: “ebuyer is delighted to be working with Frasers Plus. As a specialist retailer at the forefront of gaming and consumer tech, we have been searching for a partner who enables our customers to play today and pay tomorrow, and we have found that partner in Frasers Plus. Frasers’ suite of in-app options will be a real game-changer for our customers, offering them greater flexibility. We look forward to a strong partnership as we move forward.”
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