Waitrose is expanding its loyalty scheme by inviting selected customers to a new trial of three new ‘Little Treats’, depending on how much they have spent with the retailer that month.
The new trial, which begins today, is operating across 18 stores with treats including a free product, or money-off voucher. Customers track how much they’ve spent instore through their ‘Little Treats’ tracker in their online account or via the Waitrose app. They can access their first ‘Little Treat’ when they’ve spent £50, their second at £100 and their third at £250. The tracker will reset to zero each month.
The company already offers nine My Waitrose loyalty benefits, including personalised vouchers, free hot drinks, 20% off selected service counter products on select days, offers on Uber Eats, prize competitions, free Waitrose Food magazine, and access to ScanPayGo.
Nathan Ansell, chief customer officer for Waitrose said; “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members. ‘Little Treats’ is a way to regularly remind our growing number of loyal customers just how much we value them.”
“It could be something delicious, something useful or something that makes them smile. Over the course of a year they could receive many treats and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”
The number of active members in the My Waitrose free loyalty scheme grew by 7% to 4.6 million last year, with more than 27 million weekly offers redeemed.
In July, Waitrose rolled out a delivery subscription pass to allow customers to save on delivery charges after a successful trial of the service.
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