This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:
- Retail media as performance marketing vs traditional advertising
- Monetizing off-price marketplace platforms
- ROAS targets and GMV investment strategies
- Balancing organic and paid performance
- Secret Sales’ consulting approach for seller success.
Behind the mics:
Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn
Georgia Leybourne, CMO, Linnworks | LinkedIn
Chris Dawson, Editor in Chief, ChannelX | LinkedIn
