Decathlon’s Marketplace and Analytics, and RFID-enabled Operations, Explained – Episode 5

25 Nov 2025

This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on:

  • Decathlon’s vertical integration and inventory technology
  • Human expertise vs AI recommendations in retail
  • Data quality challenges for AI implementation
  • Hallucinations as a tool for creativity
  • Building marketplace analytics for sellers
  • The future of human connection in retail.

Behind the mics:
Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn
Georgia Leybourne, CMO, Linnworks | LinkedIn
Chris Dawson, Editor in Chief, ChannelX | LinkedIn

— Run time: 32 minutes

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