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Adobe and hybris join forces to integrate ecommerce platforms

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Ecommerce platform provider hybris and web content management specialist Adobe have announced the integration of their multichannel platforms in a move that the two say will allow retailers to take personalised commerce websites to market fast.

Adobe’s CQ eCommerce has been integrated with hybris’ Multichannel Suite to create what the partners describe “a single solution for personalizing consumers’ shopping experience across all channels, including online, mobile and social.” Retailers and other users will be able to manage the shopping experience through a unified platform, they say.

Ariel Lüdi, chief executive of hybris, said: “Through partnership with Adobe and leveraging the strengths of our respective technologies, we are now delivering to market a platform to create consistent brand experiences across channels. Our joint customers will benefit from Adobe’s broad leadership in web experience management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalised content.”

“It is well established that the ability of online retailers to differentiate from competition is a must, and a consistent, personalised customer experience is the means for doing so,” said Kevin Cochrane, vice president of product strategy and solution marketing at Adobe.

“Whether delivered on-premise or in the dloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time. Digital marketers can count on our Web Experience Management solution and integrated CQ eCommerce capabilities married with hybris’ multichannel expertise to meet the heightened expectations of consumers.”

The new integrated platform promises integrated search, optimisation against multichannel ecommerce goals, flexible and fast customization of product pages, shopping carts and checkouts, as well as real-time product information synchronisation and rapid deployment.

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