Amazon’s Prime Day event is expanding to more than 20 countries this year. The main part of the 48-hour event will take place on July 12 and 13 in 20 countries including the UK, the US and, for the first time, Poland and Sweden. Later on in the summer, discounts will also be available to customers in India, Saudi Arabia, the United Arab Emirates and, for the first time, in Egypt.
“Our Prime members across the UK will find the widest selection and best deals yet this Prime Day,” says John Boumphrey, Amazon UK country manager. “From thousands of local British small businesses our members love, to the national brands and popular products they trust, Prime Day will help people save money, have fun, and also shop small.”
Deals start early, with member-only offers running from June 21 both online on Amazon’s websites and marketplace and offline, at Amazon Fresh UK stores, where Prime members can save 25% on all items in-store. Discounts will be available on brands, groceries, and on Amazon’s entertainment services. Small businesses on the Amazon marketplace also take part in the event. This year Prime members will be able to get personalised recommendations, based on their previous searches.
The annual discount event has become a fixture in the ecommerce calendar and its effect is often felt well beyond its own website as other retailers respond with their own discounts, creating a peak trading effect.
Amazon is an Elite retailer in RXUK Top500 research.
