Amazon Prime Now has hit London, promising one-hour delivery within one hour to addresses in the capital.
The one-hour service will cost £6.99, but is also available free as a two-hour option.
Shoppers can track their delivery, can be made between 8am and midnight, via a Prime Now app.
Prime Now started life last year as a ‘daily essentials’ shopping service, but now covers a wider range of items.
Available to Amazon Prime account holders, via iOS and Android, Prime Now is expected to expand to other parts of the UK.
Some users have already taken to Twitter to express their excitement.