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Amazon VP: ‘We are not developing technology for technology’s sake’


Amazon’s vice president of customer fulfilment and global operations services Stefano Perego has claimed the ecommerce giant is using technology to “improve customer and employee experiences” instead of “developing technology for technology’s sake”.

Speaking at Shoptalk Europe, Perego revealed the company now has over 750,000 mobile robots at over 300 facilities across its global network, with around 75% of Amazon customer orders being handled in part by robotics.

“Robotics helps provide the best customer experience, paving the way for broad selection, low prices, fast and convenient delivery,” he said.

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“This includes the strides we have made in artificial intelligence, computer vision, and machine learning.”
He added: “We strive for innovation not just to be leaders in the industry but because we want to bring real value to our employees, customers, and partners.”

This comes as last month, Amazon CEO Andy Jassy revealed it is investing heavily in generative AI, claiming the technology will be a “big deal” for the business going forward.

Last year, the ecommerce giant launched the Mechatronics and Robotics Apprenticeship Program to retrain employees in high-demand fields like robotics and software engineering, which has created over 700 jobs.

As a result, those who graduated from the programme have seen a 40% rise in pay, the company claimed.

This comes despite recent industrial action, where Amazon UK workers began a series of strikes over poor pay and working conditions.

The first strike day at Amazon Coventry took place on 25 January and saw hundreds strike in their fight for £15 an hour, but according to Perego the company is “proud to give our employees a safe workplace”.

However, Perego claimed the company “constantly” asking employees how it can improve to make their “jobs even safer.”

Image credit: Shutterstock

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