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Asda and SMG to discuss retail media partnership in MediaX keynote


Supermarket Asda will join its Retail Media Network partner SMG in a keynote presentation at RetailX’s brand new MediaX event.

Following the appointment of SMG in January, Asda will be taking to the stage to discuss the newly formed partnership and the future of retail media for the grocer.

SMG’s, CEO, Sam Knights and Asda’s, vice president – customer planning and proposition, Matt McLellan will provide insight into how the collaboration plan to use Asda’s rich customer data to create targeted, insight-led omnichannel campaigns. These will be designed to help brands reach the right audience through the right touchpoints whether that be social, digital, TV, or in-store.

Furthermore, the discussion will look at Asda’s rewards programme and how it can be harnessed. SMG will explain how its proprietary software product will be embedded into Asda’s technology stack, enabling end-to-end planning, management, and measurement cycle for campaigns.

The full synopsis of the keynote session will be available in the coming weeks, but registration is open now here.

Asda and SMG join a host of speakers including ITV’s, controller of advanced advertising, Jayesh Rajdev; Dean Harris, head of loyalty rewards & retail media at Co-op; Elton Ollerhead, director – media group at Asos; and Alex Prouhet, global director, of Deliveroo.

Superdrug, Marriott International and Pernod Ricard are also sending speakers to this brand new one-day conference focused on growing retail media networks.

Further presentation details for the event, which takes place on 11 June 2024 at the Cavendish Conference Centre London, will be released soon.

MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.

For more information on the host of conferences that RetailX is putting together in 2024 visit

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