Asda is claiming to be the first supermarket to offer its full online product range for express delivery, although the service is currently limited to three stores.
The new speedy service launched this week following a trial. Initially it will serve customers within a three-mile radius of the Halifax, Rotherham and Poole stores who can order up to 70 items from Asda.com full range of more than 30,000 grocery products for express delivery within an hour. They can also order a larger basket and select a slot within the next four hours, with no limit on the number of items able to be purchased.
Asda has said it will quickly roll out the service to more stores if it proves popular with customers.
Express Delivery customers will also benefit from a new feature enabling them to track the progress of their order from store to doorstep in real time. Each delivery will be charged at the flat rate of £8.50. Asda also announced the extension of its partnership with Uber Eats from 200 to more than 300 stores, offering customers the opportunity to shop a range of 500 products including fruit, vegetables, beer, wine and spirits and meal solutions for rapid delivery.
“After successfully trialling an Express Delivery service, we know this is something that our customers want as part of our online grocery proposition,” said Simon Gregg, Asda’s vice president of online grocery.
Earlier this year Asda announced it was trialling unattended deliveries to allow customers to receive their regular shop whilst away from home. Customers invited to take part in the trial can order through Asda.com and have their items delivered within a four-hour window to a secure, lockable box, which maintains the correct product temperature and is unaffected by hot or cold weather.
