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Asda and Deliveroo team up for rapid on-demand grocery roll out


A new partnership between Asda and Deliveroo will see the on-demand delivery of groceries to households in Wakefield, Leeds and Manchester, as the service is introduced to 15 Asda stores.

The roll-out which begins in August will enable customers to choose from over 2,400 products from the Asda range – from plasters to birthday cakes – and have them delivered to their door in minutes by Deliveroo’s network of riders.

Customers shopping via the Deliveroo app will also be able to select from a range of everyday products that have been price matched to offer the best possible value across household essentials such as tea bags, breakfast cereal and frozen peas.

Simon Gregg, senior vice president of e-commerce at Asda, said: “We want to create more opportunities to conveniently shop favourite Asda products and offer the broadest range of delivery options of any grocer, giving customers the flexibility to choose how and when they shop with us. Our partnership with Deliveroo will extend this further, as Asda customers across the UK will soon be able to get products delivered in as little as 30 minutes.”

Ambitious plans to launch 300 Asda stores on the Deliveroo platform by the end of the year will further increase the number of delivery options the supermarket has available.

Teatime is the most popular time for Deliveroo customers to place their grocery orders, with a top-up shop and meal building products amongst the items ordered most often.

Georgie Williams, director of grocery, UK&I, at Deliveroo, added: “Asda offers great value for money and we’re delighted that Deliveroo customers can shop from a huge range of products, bringing even more choice to families and households across the UK. All delivered to your door in minutes.”

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