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Asda, the IAB and drones: focus on what the customer wants

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In today’s Internet Retailing newsletter the focus is firmly on the customer. We report on how Asda is focusing ever more closely on its shoppers in its five-year transformation plan, on the IAB as it opens up the debate about privacy and the kind of data that retailers like to gather and use to make their services more relevant, and on what consumers really think about drones.

Today we also report on the latest ONS online sales figures, on the new Heal’s website, while today’s guest comment, from Dan Thornton of Hughes Europe, considers why retailers should look to the skies for solutions to downtime.

Our webinars

We’ll be looking ahead to Black Friday in a webinar to be held with Bronto this September. Kestrel Lemen will be with us to advise retailers and marketers on planning ecommerce marketing plans ahead of the Christmas 2015 shopping season. Black Friday is coming: will you be ready? is on September 15 at 2pm. Visit the Bronto webinar page for more information and to register for the free-to-attend event.

A week later, we’ll be with dotmailer for a webinar considering ways of engaging B2B customers. Skip Fidura, client services director at dotmailer, will be with us to discuss how to use email to market to this group of buyers in The role of multichannel in B2B ecommerce. The webinar is at 2pm on September 22. Visit the dotmailer webinar page to find out more and to register for free.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Awards

The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.

The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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