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Asos sales continue to defy the crunch

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Sales at were up 118% for the nine weeks to 16 January 2009 and up 108% for the 42 weeks to 16 January 2009, the online fashion retailer has revealed.

“We have had another great Christmas,” says chief executive Nick Robertson. “Sales, visitors, conversion and average basket value were all at record levels with the website attracting 5.2 million unique visitors in December alone. We now have 1.2 million active customers, a 112% increase over the last 12 months.”

“We helped maximise sales over the Christmas period by running a number of free delivery weekends and product promotions,” he added. “Whilst this has impacted margin, we expect profit before tax for the year to 31 March 2009 to be in line with the board’s expectations.”

“We remain cautiously optimistic about the outlook for ASOS with both young fashion and the internet proving more resilient in the current economic climate,” Robertson concluded. “We will continue with our programme of investment, putting in the infrastructure to support continued growth.”

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