Close this search box.

Aurora Fashions boosts multichannel team

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Aurora Fashions has strengthened the management team of its Warehouse, Coast and Oasis brands ahead of the planned international and domestic expansion of its multichannel business in 2012.

The company today announced that Hash Ladha, Aurora Fashions’ group multichannel director, who joined from in 2010, will become Oasis’ deputy managing director in the New Year. In the last year Ladha has been behind group innovations including 90-minute delivery, local language international websites and its omnichannel initiative Anywhere Everywhere. In the new role Ladha will be responsible for developing Oasis’ multichannel services and boosting its market share.

Ish Patel, currently group strategic development director at Aurora, is promoted to group omnichannel director and takes on responsibility for its IT, distribution, business development and multichannel teams.

Jennifer Roebuck, previous head of French Connection’s digital and ecommerce business, joins Warehouse as marketing director in February, while Kim Elliott, head of design at Monsoon Accessorize, will join Coast as design director in March.

Mike Shearwood, chief executive of Aurora Fashions, said: “The fact that we’re able to attract and retain the best talent in the industry is testament to the scale and breadth of the Aurora Group. We’re committed to investing in the right people, for the right senior management roles to ensure each brand is led by a strong, autonomous team that is as passionate about delivering a unique experience for customers as they are about driving growth.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on