Frontline

Amanda Vlietstra

Recent Articles

AI referrals deliver almost three times the conversion rate of traditional search, new research suggests

AI |
24 Apr 2026
New data shows that customers trust AI referrals more than Google search results when shopping online – converting at almost three times the rate.

Nearly half of ecommerce entrepreneurs say market saturation is costing them customers

Marketplaces |
24 Apr 2026
Nearly half of ecommerce entrepreneurs say intensifying competition across online marketplaces is costing them customers.

Q&A: Kingfisher’s David Jaffe talks marketplaces – and making the most of opportunities

Marketplaces |
23 Apr 2026
David Jaffe, head of marketplace growth at Kingfisher – and one of the speakers at this year’s ChannelX event on 17 June at Convene, London...

Particular Audience launches PA DiscoveryOS app on Shopify – signalling a new era of accessible enterprise AI for merchants

Retail Media |
21 Apr 2026
Shopify merchants are gaining access to a new generation of enterprise AI capabilities, as tech once limited to the world’s biggest retailers becomes easier...

Mountain Warehouse overhauls ecommerce to support international expansion

Technology |
21 Apr 2026
Mountain Warehouse has replaced its long‑standing ecommerce platform as part of a wider effort to support international growth and reduce the operational strain of...
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