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Apu Gupta

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GUEST COMMENT Ecommerce is broken: why digital commerce needs serendipity as much as it needs search

Guest Comment |
1 Mar 2019
One of the more gratifying experiences of shopping is stumbling across something you never knew you needed in your life.
In a world where we increasingly shop online

GUEST COMMENT How customers buy: the link between offsite discovery and onsite conversion

Guest Comment |
16 Aug 2018
We’re undergoing a major transition from shopping in-store to shopping online. Not news - but online shopping is generally only great if you already...
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