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Callum Saunders

Recent Articles

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GUEST COMMENT Four big ways the big four can win with ecommerce shoppers

Guest Comment |
15 Apr 2021

GUEST COMMENT Gen Z shoppers and the new value exchange: increasing market share in an era of post-loyalty

Guest Comment |
3 Jan 2020
Callum Saunders of Zeal Creative asks how retailers can engage with the emerging shopper superpower that is Generation Z, especially in an era where traditional...
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