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Christian Annesley

Recent Articles

Four approaches to strategy and innovation

Strategy and Innovation |
30 Aug 2018
The detail of international expansion always has to be worked on, for every one of the European Economic Area’s leading retailers (plus Switzerland). Offers...

CASE STUDY IKEA: friction and the customer experience

Customer |
31 Jul 2018
What do customers want? From IKEA, they want and expect more than just good-value goods and smart design. The retailer has made a virtue...

Wiggle and Chain Reaction Cycles: iteration and international growth

8 Jun 2018
Cycle-run-swim retailer Wiggle and its sister biking business, Chain Reaction Cycles, generate more than half of sales from outside the UK. Head of...

12 strategies to stay ahead

8 Jun 2018
The detail of international expansion always has to be worked on, for every one of the European Economic Area’s leading retailers (plus Switzerland). Offers...
WHERE IN THE WORLD?

WHERE IN THE WORLD?

17 Mar 2014
IN 2014, OMNICHANNEL MERCHANDISING IS TAKING MORE ACCOUNT OFLOCATION THAN EVER BEFORE. CHRISTIAN ANNESLEY REPORTSHow are retailers’ merchandising systems and strategies shaping up...
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