Colin Lewis

Colin is our Retail Media expert. He works directly with some of the worlds biggest brands on their digital commerce and retail media capabilities, as well as helping retailers set up their retail media networks with clients in the UK, Germany, Australia, New Zealand and Turkey
Colin is the author of numerous best practice reports on Retail Media and Digital Commerce, as well as being a Marketing Week Magazine.

retailmedia.works

Recent Articles

Retail Media |
3 Jun 2026
For many brands and retailers, the focus is on activation, ad-ops and getting campaigns out the door, says Colin Lewis.
Retail Media |
20 May 2026
Publicis announced that it has agreed to acquire LiveRamp for $2.167 billion. The press release says the deal would strengthen Publicis’ capability in “data co-creation”...
Retail Media |
6 May 2026
Colin Lewis explores the distinctions between the US, UK and European retail media markets - and explains why difference isn't a bad thing.
Retail Media |
22 Apr 2026
As retail media expands to cover the entire shopping journey, Colin Lewis delves into the world of apps, aggregators and deals.
Retail Media |
8 Apr 2026
The shortlist for the 2026 awards is now confirmed, and the quality of entries made for some of the toughest judging conversations.

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