Colin Lewis

Colin is our Retail Media expert. He works directly with some of the worlds biggest brands on their digital commerce and retail media capabilities, as well as helping retailers set up their retail media networks with clients in the UK, Germany, Australia, New Zealand and Turkey
Colin is the author of numerous best practice reports on Retail Media and Digital Commerce, as well as being a Marketing Week Magazine.

retailmedia.works

Recent Articles

Retail Media |
22 Apr 2026
As retail media expands to cover the entire shopping journey, Colin Lewis delves into the world of apps, aggregators and deals.
Retail Media |
8 Apr 2026
The shortlist for the 2026 awards is now confirmed, and the quality of entries made for some of the toughest judging conversations.
Retail Media |
25 Mar 2026
Colin Lewis dives into his five principles for creating a "retail media mindset" for anyone working on the brand side or agency side, in a...
Retail Media |
11 Mar 2026
When change is so rapid today with one week being so different to another, how can a one-year - or, worse, three - planning cycle be...

Register for Newsletter

Created with Sketch.

Receive 3 newsletters per week

Created with Sketch.

Gain access to all Top500 research

Created with Sketch.

Personalise your experience on IR.net