Craig Smith

Recent Articles

GUEST COMMENT How can retailers score with World Cup fever?

Guest Comment |
5 Jul 2018
The World Cup is possibly the biggest retail opportunity posed by a sporting event since, well, the last World Cup. So what can retailers do...

GUEST COMMENT How to turn your brand advocates into brand content masters

Guest Comment |
12 Jan 2018
Craig Smith, vice president of solutions and customer success at Amplience  With online sales growth seen to be slowing lately, it...

IRX 2015 GUEST ANALYSIS How machines will soon join the retail workforce

Technology |
17 Mar 2015
Machine intelligence and speech and language recognition are two digital trends that are maturing fast at the moment.

IRX 2015 GUEST ANALYSIS Wearable technology and the future of retail

Technology |
3 Mar 2015
In the last 20 years, retail has changed more than at any other time in history.
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