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Anne Benoist

Recent Articles

GUEST COMMENT The purchasing puzzle – when channel matters

Guest Comment |
11 Aug 2017
Identifying and understanding the typical 'online' and 'offline' shopper is a quest retailers have poured their time and energy into since multichannel shopping became mainstream...

GUEST COMMENT Targeting the over 50s: Why retailers need to re-think their approach to shopper groups

Guest Comment |
3 Mar 2017
For many years, demographic factors were the most sophisticated means retailers had of tailoring and targeting their marketing strategy.
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