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Richard Lack

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GUEST COMMENT Analysing ‘consent’ under GDPR – what does this mean for retailers?

Guest Comment |
8 Dec 2017
Consumers are increasingly demanding a more personalised shopping experience online, but new research reveals two thirds (67%) of UK consumers are concerned about how brands...

GUEST COMMENT How can brands eliminate the ‘creepy factor’ in personalisation?

Guest Comment |
13 Oct 2017
Brands have long been following consumers around the internet with retargeting ads for products they already have.
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