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Kestrel Lemen

Recent Articles

GUEST COMMENT Let’s get personal: how to engage with consumers on their own terms

Guest Comment |
5 Jun 2015
Never has it been so easy to target consumers with marketing messages; the business world sends over 108.

GUEST COMMENT Paving the path to purchase: understanding customer browsing behaviour to increase revenue

Guest Comment |
7 Feb 2014
The path to purchase has now become a muddy, winding path that can confuse and overwhelm the shopper and leave the marketer struggling...
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